The Metis Group

The Metis Group is the program manager and licensing agent for Woodsy Owl.  We are pleased to discuss the program, provide information and work with our licensees and prospects to grow awareness of officially licensed Woodsy Owl merchandise.

Our Role

As the licensing agent, The Metis Group serves as the conduit between the U.S. Department of Agriculture, Forest Service and the licensees, prospects and public interested in licensing Woodsy Owl. Services are performed as part of our Brand Promotion and Management practice, which includes the full spectrum of Licensing services and representation.

The licensing program for Woodsy Owl was created under Public Law 93-318. Woodsy Owl is protected under 18 U.S. C. 711a. “Whoever, except as authorized under rules and regulations issued by the Secretary, knowingly and for profit manufactures, reproduces, or uses the character “Woodsy Owl”, the name “Woodsy Owl”, or the associated slogan, “Give a Hoot, Don’t Pollute” shall be fined under this title or imprisoned not more than six months, or both.”

The Metis Group performs the following services for the Forest Service and our Woodsy Owl Licensees:

  • Promote the Woodsy Owl Licensing Program
    • Attract new licensees.
    • Seek new products through new licensees and growth of existing licensees.
    • Maintain the Woodsy Owl Licensing Program website (
    • Attend trade shows and outreach events to promote the program.
  • Support existing Woodsy Owl Licensees
    • Answer questions and provide information.
    • Screen products for approval and forward to Forest Service with approval recommendation.
    • Distribute opportunities for product development, placement and publicity.
    • Execute renewals, amendments and terminations of licenses.
    • Develop documents and obtain necessary signatures.
    • Maintain all legal and licensing documents.
    • Track and aggregate royalties and royalty reports each quarter.
  • Protect Woodsy Owl’s image
    • Monitor and ensure proper use of Woodsy Owl on licensed merchandise.
    • Cease unauthorized and illegal uses of the likeness and character of Woodsy Owl.
    • Maintain the library of official Woodsy Owl images.
    • Please report any questionable uses of Woodsy Owl, his likeness or character to

The Metis Group serves as the single source for all Woodsy Owl Licensing Program questions and information. We are honored to be entrusted with these important responsibilities and appreciate any feedback on making the Woodsy Owl Licensing Program a greater success.


Contact the Woodsy Owl Licensing Program

There are several ways to contact The Metis Group as the program manager for the Woodsy Owl Licensing Program.

Our offices are open from 8:30 AM to 6:00 PM Monday to Friday. We check the email daily and throughout the day.







Woodsy Owl Licensing Program
c/o The Metis Group LLC
4300 Reno Road NW
Washington DC 20008

Visit our company website for additional information about The Metis Group and our work with Woodsy Owl.


Learn About Additional Licensing Opportunities

The Metis Group is the leader in licensing Government-owned, socially conscious properties. Our representation of programs, brands and public/private partnerships is on-going, as our services cross-cut industries and sectors.

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