Smokey Bear is going to be joining other PSA icons, including McGruff the Crime Dog, Rosie the Riveter and Vince & Larry (the Crash Test Dummies), for a special appearance on the plaza at The Today Show on the morning of Monday, Feb. 13th. The appearance is in celebration of the Ad Council’s 70th birthday. Look out for him between 7 and 9 a.m. ET on NBC!
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